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SOS [Straight Outta Srinagar] & 30KEY! are proud to present their latest EP ‘Taryaq’.
Straight Outta Srinagar (SOS) is a groundbreaking hip-hop duo hailing from the heart of Kashmir. Formed in 2020, SOS is composed of two dynamic artists, Aatankki and Tufail Nazir, who have quickly made a name for themselves in the Indian hip-hop scene. With a style influenced by international heavyweights like Kendrick Lamar and Immortal Technique, SOS’s music is characterized by its hard-hitting beats and socially conscious lyrics, reflecting the struggles, resilience, and hopes of the people of Srinagar
Kashmiri Roar:
Straight Outta Srinagar (SOS) has emerged as a pioneering voice in Kashmiri hip-hop, a genre that was relatively underrepresented in the region before their rise. Their music channels the unique sociopolitical environment of Kashmir, making them a cultural beacon for the youth who resonate with the struggles and hopes embedded in their lyrics.
Voice of the Voiceless:
SOS’s music speaks directly to the challenges faced by the people of Kashmir, from political conflict to social marginalization. Through their art, they have become a voice for those who often feel unheard, creating a sense of solidarity and identity within the region.
Cultural Preservation:
By incorporating Kashmiri language, traditional sounds, and local issues into their music, SOS ensures that their work is not just globally relevant but also a crucial part of the cultural preservation of Kashmir. Their tracks often weave in local folklore, historical references, and regional slang, making their music a rich tapestry of Kashmiri life.
EP Release:
Debut EP Keef (2021): SOS’s first EP that brought attention to the culture, politics, and struggles of the people of Kashmir. This EP helped them establish a strong presence in the Indian hip-hop scene.
Record Label Signing:
Signed with Azadi Records (2021): SOS signed with Azadi Records, a label known for supporting socially conscious artists. This partnership helped them reach a wider audience and provided the platform to release their impactful music.
Successful Singles:
Key Tracks: Czawul, Srinagar Anthem, Blaackball and Chatak featuring 30KEY are among their most successful singles, receiving critical acclaim and gaining significant traction on streaming platforms.
